Perfect Rolex replica watches‘ Certified Pre-Owned (CPO) programme is less than two years old, but already has 69 official CPO retailers, some of them major groups with multiple points of sale, among its network of around 1,500 doors worldwide.
Launched as a pilot project with Bucherer, 1:1 UK Rolex fake watches’ second hand operation has mushroomed, particularly in the United States and Europe, and its authorised dealers are queueing up to join the programme.
Watchcharts, a specialist researcher and analyst that tracks the wider secondary luxury watch market, has started specifically compiling inventory and sales data on Rolex CPO by tracking the high quality Rolex copy watches offered by the Rolex ADs and comparing that with the statistics from non-affiliated retailers.
In its report for July, Watchcharts identifies seven new Rolex CPO retailers: Lee Michaels Fine Jewelry, Bhindi Jewelers, Floyd Green Fine Jewelers, Heller Jewelers and Henne Jewelers in the United States along with Camparini in Italy and Laings in the UK.
That brings the total number of Rolex CPO retailers to 69. Total active inventory across the entire global network rose to 5,541 watches.
Three retail groups dominate the Rolex CPO programme: Bucherer has the highest number of best replica Rolex watches listed in July at 1,475 watches across its European and American operations. Watches of Switzerland, again on both sides of the Atlantic, is second with 975 watches. The 1916 Company, which absorbed pre-owned specialist WatchBox last year, is third with 852 Rolexes for sale.
Collectively, the big three have 60% of global Rolex CPO inventory.
WatchPro reported in the early days of the Rolex CPO programme that different retailers were advertising Swiss movements fake Rolex watches at significantly different prices, and Watchcharts’ data shows that this variation remains.
Rather than comparing prices of second hand luxury Rolex super clone watches to new, Watchcharts reports what it calls the CPO Premium, which is the difference in price for each reference between the average “market price” charged by non-aligned retailers on platforms like eBay and Chrono24 and the prices advertised by official Rolex CPO retailers.
Analysts last year suggested that Rolex CPO prices would fall until they were much closer to market prices, but they have remained robustly high, suggesting customers are prepared to pay significantly more for second hand cheap UK Rolex replica watches that have gone through the Rolex authenticity checks, servicing and re-boxing with papers and a two-year guarantee.
The 1916 Company is most aggressive among the big three on price, with a Rolex CPO Premium of 16.5% in the United States.
Also in America, Bucherer/Tourneau, is competitive with an average 25.2% CPO Premium in July while its European operation averages a slightly higher premium of 28.4%.
Watches of Switzerland Group is far more expensive on both sides of the Atlantic. In America, it charges a 41.8% CPO Premium for every second hand Rolex fake watches for sale while in the UK it has a 38.3% premium.
These averages can be a little misleading, because retailers have different inventories, so comparing the average price of Swiss made Rolex Daytona replica watches, which might include many diamond-encrusted watches with one retailer and all steel with another, will give a distorted impression.
We see this in comparing the average prices of China online copy Rolex Daytona watches. The 1916 Company, which tends to focus on the most expensive references, was charging an average price in June o $43,486 while Watches of Switzerland in the UK averages $40,164.
Zoom in closer to focus on the commonly traded steel on steel Rolex Daytona 116500LN, and Watches of Switzerland UK has a 2019 piece listed for £27,750 ($35,400).
The same watch with The 1916 Company is priced at £24,900 ($31,780).
CPO Premiums are a critical measure for retailers buying and selling Rolex fake watches shop because profit margins are higher when a watch can be bought on the open market, or as a trade-in, at a low market price and sold with a large CPO Premium.
Again, with the health warning that not all Daytonas, Submariners or DateJusts are the same, it appears that discontinued watches generate the greatest profits for official Rolex CPO retailers.
Cellini and Milgauss references command the highest CPO Premiums for Bucherer in the United States and Europe — over 40% above market prices for the discontinued Cellini on both sides of The Pond.
More widely available Daytonas, Submariners and Day-Dates command premiums in the 20-30% range.
Inventory broken down by the decade in which the watches were made points to the same trend. Rolex replica watches paypal made in the 1970s were advertised by Bucherer in Europe with 44.3% premiums over market prices. Volumes will, naturally, be lower, but the margin potential appears to be greater for vintage watches.
When you get to watches made in the 2000s, the highest volume decade for CPO, Bucherer Europe is charging a premium closer to 25%.
Watchcharts also tracks the number of days that Rolex CPO watches take to sell. It uses what it calls Days on Market as a measure of how long each individual watch is listed for sale on each site. Retailers want the lowest possible DOM scores.
DOM has been a volatile measure since it was first recorded by Watchcharts in 2023, but there is a noticeable trend for Swiss wholesale fake Rolex watches taking longer to sell in recent months.
At Bucherer/Tourneau in the United States, for example, watches were taking between 40 and 95 days to sell between July and December last year. This had risen to 100 days by March 2024 and 178 days in June.
Bucherer is performing far better in Europe, where the average DOM is around 28 days.
Watches of Switzerland’s DOM over the past three months has average in 2024 has been 43 days in America and 61 days in the UK.
The 1916 Company has taken on average 60 days to sell each best quality replica Rolex CPO watches in the first six months of this year.